I have been working with Rasteriods Design in San Jose on creating the logo for the ZERO1 textile project with The San Jose Museum of Quilts and Textiles. Rasteriods came up with the microsite name "Fusionwear SV" for the project. They also created a series of type studies with the name. Pulling from these studies I created this concept below which incorporated a few more graphical elements. It is hard to see here, but I added a dotted line path into the text which alludes to stitching, to topography lines and to paths. I pulled "wear" down and had it link to the "O" in fusion to create a focal point. I added a dot over the "i" to counter balance the dot in the "O". Anyway, we will see tomorrow what the museum thinks of our studies.
Below is a quick study I did for how we might pull visual elements from logo into site map design. The green dots on the branching green stalk would show links upon roll over.